Sprache und Erscheinungsbild bei Tageszeitungen : ein Vergleich zwischen 'Kronen Zeitung' und 'Der Standard'

摘要

According to the Media-Analyse 2005, the Kronen Zeitung and Der Standard are the two most popular newspapers in Austria, each of them in its own sphere. TheStandard is based on the model of the New York Times and intends to be a newspaper with style and quality whereas the Kronen Zeitung is known as the newspaper for the majority.The popular opinion in Austria leads to the hypothesis that the Standard uses a more elaborate language than the Kronen Zeitung. This study investigates the differences between the two daily newspapers Kronen Zeitung and Der Standard, focusing on the language used in a period from January 9thto January 22nd 2006. The aim of this analysis is to point out the differences between the linguistic usages of the two newspapers. The thesis is organised in a theoretical and an empirical part, whereby the first part consists of a literature based brief description of the two newspapers and an overview of content analysis in general. Furthermore it contains a short introduction in the topic of linguistic differences. The empirical part is an investigation to outline the differences between the newspapers, therefore a content analysis has been carried out. By means of ten categories, all articles published in the assigned period of time, are examined in terms of their linguistic features and quality. The findings of the content analysis verify the hypothesis as they indicate that the language used in the newspaper Der Standard is indeed on a higher level than the one used in the Kronen Zeitung. But the results of the assay also reveal that the differences in many determined fields are not as big as expected and that the language in the Kronen Zeitung is actually better than its reputation.