Palavras Cantadas: uma contribuição para a promoção da leitura em adolescentes e jovens adultos nas Bibliotecas Municipais de Oeiras; Promotion of reading; public libraries; teenagers

摘要

Reading habits acquired in childhood are easily lost while entering teenage years. This is a fact took for granted. To reverse this tendency is not an easy task and the worldwide tendency proves it. The aim of this paper is to reveal an alternative way of promoting reading habits in teenagers and young adults. The target audience is demanding and not susceptible of being influenced by the traditional strategies usually carried out by public libraries. How to find a solution ? To look for consolidated interests in these ages and connect them to the written word. This is how the association between music and literature emerges as the major background of this project.The reality of the city of Oeiras and its libraries is described, followed by an analysis to the reading habits of teenagers and young adults nationwide and at a local level. The project Songs Inspired by Literature is presented, as an inspiring work for creating Palavras Cantadas. The limits to the ages that are intended to reach are defined, due to a lack of this information – or an ambiguous one -, by international organizations. The contents of the project are revealed, getting to know that albums or music from Coldplay, Radiohead, U2, R.E.M., Greenday, Franz Ferdinand, Incubus e Iron Maiden – among others –, were inspired by literary works of authors such as J. D. Salinger, Daniel Quinn, Umberto Eco, William Butler Yeats, Thomas Pynchon or George Orwell. The means of advertisement are elected – poster and flyer -, the procedures for implementation and evaluation are explained and future developments of this idea are considered. Finally, two advertisement pieces are shown.