Banda sonora de la publicidad televisiva española: formas, géneros y estilos musicales (Soundtrack of the Spanish TV Advertising: shapes, genders and musical styles)

摘要

This investigation is result of a previous theoretical work presented in this magazine in 2009, the Music in the AdvertisingCommunication. Now, the study of contents presents the result of a pioneering research of 2.346 television spots of different national Spanish channels in prime-timeschedule. In Spain, 9 of 10 television spots include some kind of musical component in their final format, similar results to research done in different countries and different periods. However there are significant differences in the musical shape used to communicate the product, as well as in the styles and musical genders on which those musical shapes are based on and its relation with the kind of product or announcer.