Produkt- und Innovationsmanagement an Bibliotheken: Prozessfindung am Beispiel wissenschaftlicher Bibliotheken im deutschsprachigen Raum

摘要

Product and innovation management is a management concept from the private sector. Initially developed and adopted in the consumer goods industry it focuses on single products or groups of products and the needs of the customers regarding these products. In an academic library the product and innovation management should fulfill two main tasks: existing products should be evaluated and adapted to the strategic aims of the library and new products are to be developed. To adapt the concept of product and innovation management to a library it is necessary to adjust it to the needs of a public institution with a cultural and educational mission. Based upon a literature search as well as an analysis of six libraries using the concept the article shows the main factors for the launch of this process. It also presents an enhanced process scheme for the implementation and operation of product and innovation management in an academic library.