English version: Latin American Journal of Social Communication (Revista Latina de Comunicación Social) in the social network Facebook : Spanish version: Revista Latina de Comunicación Social, en la red social Facebook

摘要

[English abstract] The new spaces for 'dialogue' and two-way direct interaction, which have been promoted by the incorporation of Web 2.0 tools, have transformed the traditional models of scientific dissemination, and the study of communication models when trying to link these types of relationships with the need of identifying the essential characteristics of the users. In this sense, the objective of this article is to analyse the academic dissemination and connections that the Revista Latina de Comunicación Social (Latino Journal of Social Communication) has achieved since it joined the social networks Facebook and Twitter in early 2010. The methodology involves the analysis of statistical data obtained supplied by the platform Motigo Webstats, and RLCS’s users. The results highlight that the online journal of social communication has made significant progress in the dissemination of its latest issues through the social networks, which increases its value and strengthens its visibility.