Bilimsel Elektronik Dergilerin Kullanımı: Türk Kütüphaneciliği Dergisinin İşlem Günlüğü Analizi / Usage of Scholarly Electronic Journals: Transaction Log Analysis of Turkish Librarianship Journal

摘要

English Abstract:udThe purpose of this study was to conduct a transactional log analysis on Turkish Librarianship (TL) journal’s web site. For this purpose, more than 165.000 visitors’ transaction data within three years (between July, 2010 and July, 2013) was obtained from Google Analytics and analyzed. The main findings showed that TL was a local journal. In addition to library and information science topics, general public and interdisciplinary topics were attracting more visitors. Visitors significantly preferred to download full-text documents rather than to display metadata.ududEnglish Summary:udJournal usage analysis is an important topic for authors/scholars, librarians and publishers for many years. When the literature on journal usage analysis reviewed, it is noteworthy that many analysis techniques have been developed and widely used to meet the needs of authors, publishers and librarians over time. Authors need these analyses for submitting their articles in appropriate journals by their quality or impact factor, librarians need them for collection development and publishers need it for benefit/profit. The purpose of this study was to conduct a transactional log analysis on Turkish Librarianship (TL) journal’s web site. For this purpose, after a brief literature review on development of electronic journals, their influences on stakeholders and journal usage analyses, more than 165.000 visitors’ transaction data within three years (between July 2010 and July 2013) was obtained from Google Analytics and analyzed. In light of the findings of this study, the following results and recommendations could be reached:ud• TL was visited 169.677 times and 715.897 pages viewed by 124.154 unique visitors. The average number of pages viewed per session was 4 and the average session duration was 198 seconds. TL was visited more in the academic semesters.ud• 96 percent of users visited the site from Turkey and its worldwide usage was limited. According to results TL was a local journal. The main reason could be the publication language which was mostly in Turkish. Adding English titles, abstracts and extended summaries to all types of documents (peer-reviewed articles, opinions, book review, meeting etc.) was not enough for increasing global visiting rate of TL.ud• Visitors significantly preferred to download full-text documents rather than to view metadata. On the other hand, there is a high positive correlation between full-text downloads and metadata views (especially abstracts). In decision process of document suitability for download or not, metadata could be evaluated by some of the visitors.ud• While the number of visitors coming to the site directly was very high, expected number of visitors coming from publisher’s web site was very low. Publisher’s (Turkish Librarians’ Association) web site should be revised in terms of usability.ud• In addition to library and information science topics, general public and interdisciplinary topics were attracting more visitors.