A Multivariate Probit Analysis of Selected Factors Influencing Electronic Commerce Adoption in Organizations

摘要

This study investigates factors leading to the u22go/no gou22 decision on organizational innovations, with particular reference to Electronic Commerce (E-Commerce). The goal is to explore important antecedents promoting the adoption of technological innovations and to extend the frontiers of knowledge in this area, by integrating two major research paradigms - basic and applied. Randomly selected organizations in the IT area participated in the study. Variables pertaining to organizations. Information Technology, and users of the technology were assessed and analyzed using an omnibus instrument and probit analysis respectively. This study provides a tentative elucidation of contemporary unresolved issues, and also broadens understanding in the assimilation of emerging technologies into organizations.