The goal of this paper is to increase the awareness of the exogenous factors that influence customers’ attitude in the United Arab Emirates (UAE) towards online banking in the light of the Technology Acceptance Model (TAM). The study investigates the effect of three exogenous factors namely computer self-efficacy, security issues, and website features on the TAM. The proposed modified TAM model has been tested with a survey sample of 461 which has been distributed among different customers in the UAE. The data has been analyzed using Structural Equation Modeling (SEM) to evaluate the strength of the hypothesized relationships. The results strongly support the extended TAM model in predicating customers’ attitude towards online banking. It also demonstrates the significant effect of computer self-efficacy on customers’ attitude through perceived ease of use and perceived usefulness. The implications of integrating the proposed exogenous factors into the TAM are discussed and suggestions for future research. are presented.
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