This study investigates the effects of social comparison and social loafing on virtual team performance when teams engage in asynchronous ideation process. The results of the study suggest that the effects of social comparison and social loafing co-exist in virtual teams. Team members may choose to engage in different behaviors (social loafing vs. social comparison) in different team interactions. Furthermore, team members tend to elaborate on the ideas generated by co-workers. As a result, teams with less social loafing will produce richer elaboration on ideas generated.
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