Best Practices and Web Practices: Comparing Corporate Supplier Diversity Programs with Web-based Minority Supplier Content

摘要

The growing use of the Web for business-to-business transactions means corporate Web sites could be used to communicate with diverse suppliers. This study compares the Web-based supplier diversity content on Fortune 500 public sites with the content of off-line minority supplier programs. Web sites are underused for communicating with diverse suppliers, as the content appears on only 12.5% of the sites. They emphasize information publishing because the most common Web-based supplier diversity items are contact information, such as a title and name, and third-party certification. Web-based supplier diversity content, however, is very similar to off-line diversity program content.