The following investigation seeks to determine the current supply and demand of biological products in Ecuador. To this end a market research was carried out to serve as tool for the enterprises which engage in the trade of this kind of products; to determine which strategies are most suitable to place these products, and which would be the best manner to promote them. The process of investigation was carried out through a series of interviews to people, with the aim of determining the customer profile, as well as to companies that engage in production, trade or exportation of this kind of products, with the aim of determining the way in which they make their products known at national and international levels. And, therefore, establish strategies to effectively position the biological products in the country.
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