La comunidad de las frutas creando un mercado justo para los vendedores ambulantes de frutas en la ciudad de Quito

摘要

Within the fruit labor market, an imbalance can be found in the sale and purchase of fruit. Most street vendors do not have a fair market. That is why as a main objective was created to create a fair market for this community. Through research it was discovered that basically the main obstacle to the street vending of fruit consisted of aesthetics, lack of brand and disinformation by the public, as to the way in which this community works. That is why as a solution we sought to meet the needs of the ladies who sell fruit and in turn the consumers they have. In order to develop a matching brand of tools that help them position themselves within the market and in turn inform the consumer of the way in which they work. So that your positioning within the market is more effective, without altering your vision.