Communication is important to any business and no employment relationship, is essential to the success of an organization, managing the procedures outlined below in this thesis, it will announce the steps to perform an audit of internal communication, which strategies indicators used to measure and then a solution to the problems presented by the audit with internal communication campaign. Will also be presented as a campaign leveraging external communication is formed using based strategies practices BTL, ATL, public relations, social responsibility, management of internal and external stakeholders of a company, methods and tactics for an audit of efficient internal communication company Servifreno.
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