Plan de negocios para la creación de una empresa para la comercialización de repuestos y accesorios de vehículos Mazda en la ciudad de Esmeraldas

摘要

Today is undoubtedly important the automotive industry, its rapid growth as a necessity and tool is increasingly high and this goes far beyond the construction and assembly of vehicles in the country. The automotive industry park in the city of Esmeraldas, has experienced significant growth in recent years, allowing marketed spares, parts and accessories of the highest quality, leading to the development of this business in the city. The requirements of spare parts and automotive parts come from cars with a circulation time of about 20 years, the owners of contemporary manufacturing cars with low mileage, will be potential customers of accessories and spares, from there comes the need to provide stock parts that allow proper maintenance and efficient, especially ensuring the safety of drivers and passengers. Three characteristics define the marketing of spare parts and accessories: Growth, Competitiveness and Total Quality.