Fabricación de vajilla corporativa con material reciclado

摘要

This project analyzes the viability of creating a company that manufactures corporate crockery with recyclable material, the same that is aligned with the development of the productive matrix of Ecuador to protect the environment by using recycled materials and promote the use of domestic products. This idea has been developed in terms of meeting the demand for customized products that require companies to promote their corporate image at special events, or for daily use in coffee shops, waiting rooms, showrooms, among others, for knowledge and recognition for external and internal customers. To determine the feasibility of making corporate tableware from recycled materials and product acceptance in the market, it has conducted in-depth interviews to determine qualitative factors and data forms for quantitative factors, obtaining 18% of respondents definitely buy this product, 22% possibly would buy, 41% maybe buy it, which this project is validated. The company name is "Eco Vajilla" which is aimed at a potential of 280 enterprises in the city of Quito market through a sales force that made scheduled visits and also have the support of a web page. The manufacturing process will request a minimum number for 2,500 units priced at $ 0.11 cents, estimating a monthly demand of 480,000 units.