Clúster de Servicios Bancarios en el Ecuador Metodología de análisis de un Clúster o Red de Valor para el sector de Servicios Bancarios en el Ecuador

摘要

“Cluster of The Banking Services in Ecuador” is a project which studies the current situation of the Ecuadorian Financing System: how it is conformed, who its regulators are, which entities compose it, and which its support institutions are. Basically, what is intended to accomplish with this project is to understand in a better way how the national banking system works. Moreover, to make an analysis of how a business cluster could work in the country so as to reach total integration of every one of its components in order to create real competitiveness among the members of the system. The project begins with the study of the general concepts of a business cluster, a sector analysis and a supply analysis. Subsequently, a Porter five forces analysis is conducted by applying it to this industry. With this, one can understand which the factors that affect the sector are and establish the possible components of the cluster of the banking services. This study goes on to define the Porter diamond, which derives from the analysis undertaken in previous chapters. It finalizes with the definition of a possible strategy to achieve competitiveness in the sector.