Publicidad de los hepatoprotectores en los medios

摘要

Currently, the pharmaceutical industry sells counter medicines and prescription sales; for thecompanies that promoted their products in order to reach different market niches, why it isimportant to analyze how the advertising of these drugs is done, if benefits are determined toencourage consumption and if the contraindications to prevent consumption are clear.In this research paper we analyze advertising handled within the field of counter drugs or socalled(OTC) over the counter that are focused on the line of liver protectors, as it is a verysensitive issue to determine whether advertising focuses on an ethical dilemma, you can alsoget referrals on the type of advertising of drugs included within the line of thehepatoprotective and whether it is effective or not, which are used almost daily basis by thepopulation and is acquired freely.Advertising of pharmaceutical houses relates the advantages and benefits of this line of drugsand uses them to present their commercial messages to the consumer, without determiningthe proven hepatoprotective effectiveness, exposing an idea which is then accepted by theconsumer sector, ignoring contraindications on the other hand it is noteworthy that several ofthe physicians interviewed have poor knowledge about the adverse effects of treatment withhepatoprotective and adapt to the idea promoted by ATL, BTL and POP, accepting as thesame way that consumers do.