Neuromarketing Entendiendo la mente del cosumidor basado en el neuromarketing para incrementar las ventas en los supermercados del Ecuador.

摘要

Over the last years the new discoveries of neuroscience have influenced in many aspects including marketing. Having an indepth knowledge of the brain, companies, brands, and products have changed their way to be recognized. Neuromarketing is a current method to reach customers in a better way, gaining loyalty towards their brand. It consists in the study of neuroscience in order to apply to new marketing strategies for specific markets. For this reason, it is important to study how the human brain works to gain knowledge about the decision making process at the time of puchase. Ecuador’s supermarkets have not applied neuromarketing strategies. Throughout this investigation, interviews to the Marketing Chiefs at Supermaxi and Santa Maria have been done in order to understand their strategies and to recommend others that could be applied fo better results. In the same way, surveys to the clients have helped to find out their perceptions. Neuromarketing is taking marketing strategies to the next level in which customers will be more satisfied.