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Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors

机译:实施和评估SilverScreener:电影展商的营销管理支持系统

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摘要

Every Monday morning, Pathé Theaters in the Netherlands decides which movies in its cinemas to retain and which to replace. It must choose replacement movies from those available at that time. We implemented the SilverScreener model, a mathematical-programming system [Swami, Eliashberg, and Weinberg 1999] to help Pathe ́ managers make those decisions for one six-screen theater and tested its performance against the performance of two unaided similar multiscreen cinemas. Using Pathe ́’s historica ldata, manageria ljudgment, and theater-specific factors, we developed an attendance-forecasting system. While a fully controlled experiment was not possible, the revenues at the theater using the SilverScreener recommendations were higher than those at the two comparable theaters. Managerial attitudes towards the modeling system improved after implementation of SilverScreener.
机译:每周一早上,荷兰的帕特剧院将决定保留和替换电影院中的哪些电影。它必须从当时可用的电影中选择替换电影。我们实施了SilverScreener模型,该模型是一种数学编程系统[Swami,Eliashberg和Weinberg,1999年],以帮助Pathe的管理者为一个六屏幕剧院做出这些决策,并针对两个独立的类似的多屏幕电影院的性能进行测试。利用Pathe的历史数据,管理权判决和剧院特定的因素,我们开发了考勤预测系统。虽然不可能进行完全控制的实验,但使用SilverScreener建议的影院收入要高于两个类似影院的收入。在实施SilverScreener之后,对建模系统的管理态度得到了改善。

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