2017 saw the publication of 'Beyond McDonaldization: Visions of Higher Education' (Routledge), the first chapter of which, 'Beyond the McDonaldization of Higher Education', develops and updates the ideas in this paper, which is an edited and revised version of the 'Introduction' to Dennis Hayes and Robin Wynyard’s book 'The McDonaldization of Higher Education' (Bergin and Garvey 2002). This well-received book introduced, and presented some criticisms of, the concept of 'McDonaldization' and examined the consequences of the process of McDonaldization to the university. A notable idea in the 2002 book was the concept of the 'therapeutic university' which, in part, explained the acquiescence of academics and students to the bureaucratising aspects of McDonaldization. The term is now widely used to describe a cultural climate in universities that sees today’s students as emotionally vulnerable and incapable of coping with challenging ideas.
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机译：2017年，出版了《超越麦当劳化：高等教育愿景》（Routledge），该书的第一章``超越了麦当劳化高等教育''发展并更新了本文的思想，该思想是该书的编辑和修订版本。 Dennis Hayes和Robin Wynyard的书“高等教育的麦当劳化”的“介绍”（Bergin和Garvey，2002年）。这本书广受好评，介绍了“麦当劳化”的概念并提出了一些批评，并探讨了麦当劳化过程对大学的影响。 2002年这本书中一个值得注意的想法是“治疗性大学”的概念，该概念在一定程度上解释了学者和学生对麦当劳的官僚主义化的默许。现在，该术语已被广泛用于描述大学的文化氛围，这种文化氛围将当今的学生视为情感脆弱且无力应对挑战性想法的人。
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