首页> 外文OA文献 >Do Emotional Appeal and Media-context Influence the Effectiveness of TV Commercials for Profit and Non-profit Brands?

【2h】

Do Emotional Appeal and Media-context Influence the Effectiveness of TV Commercials for Profit and Non-profit Brands?

机译：情感诉求和媒体语境是否会影响电视广告对营利和非营利品牌的效力？

页面导航

摘要
著录项
相似文献
相关主题

摘要

nrpages: 16

机译：页数：16

著录项

作者
Roozen Irene; Claeys Christel;
展开▼
作者单位

展开▼
年度 2009
总页数
原文格式 PDF
正文语种 en
中图分类

相似文献

外文文献
中文文献
专利

1. The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands [J] . Irene Roozen Journal of marketing communications . 2013,第3期

机译：情感诉求和媒体环境对非营利和营利品牌商业广告效果的影响
2. Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries [J] . Michaelidou Nina, Micevski Milena, Kadic-Maglajlic Selma, International marketing review . 2019,第6期

机译：非营利性品牌形象在不同文化中含义相同吗？对三个国家/地区非营利品牌形象的探索性评估
3. Branding effectiveness measurement in non-profit environment [J] . Ebha Garg, Sanjeev Swami, Sunita Kumari Malhotra Journal of advances in management research . 2019,第1期

机译：非营利环境中的品牌效果评估
4. Exploring the Effectiveness of Guilt Appeals: Perspectives of a Small Non-profit Organisation [C] . Michael Lwin, Ian Phau West Lake international conference on small medium business . 2012

机译：探索内lt上诉的有效性：一个小型非营利组织的观点
5. Non-profits and local television news stations: How does a non-profit organization earn coverage by its local television news station? [D] . Bacon, Lauren. 2004

机译：非营利组织和本地电视新闻台：非营利组织如何获得其本地电视新闻台的报道？
6. The influence of episodic mood disorders on length of stay among patients admitted to private and non-profit hospitals with alcohol dependence syndrome [O] . Justin B. Dickerson 1949

机译：发作性情绪障碍对入住酒精依赖综合征的私立和非营利性医院患者的住院时间的影响
7. Need-appeals, benefit-appeals, and brand-user-trait-appeals in television advertising: A content analysis of commercials [O] . Oleg Gorbaniuk, Anna Kapinos, Magdalena Chodara, 2016

机译：电视广告中需要 - 上诉，福利呼吁和品牌 - 用户特质呼吁：商业广告的内容分析

Do Emotional Appeal and Media-context Influence the Effectiveness of TV Commercials for Profit and Non-profit Brands?

摘要

著录项

相似文献

相关主题

期刊订阅