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Advertising in a digital media environment (ADME): An interdisciplinary approach to a user-centered advertising model for IDTV

机译：数字媒体环境（ADME）中的广告：针对IDTV以用户为中心的广告模型的跨学科方法

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status: published

机译：状态：已发布

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作者
Berte K.; Vanhecke K.; Pelssers J.; Holvoet W.; Pessemiers T.; Jans Greet; Verbrugge V.; Deryckere T.; Martens L.; Leroux P.; De Turck F.; Demeester P.; De Bens E.;
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年度 2008
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原文格式 PDF
正文语种 en
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2. The Downside of Digital Word of Mouth And the Pursuit of Media Quality: How Social Sharing Is Disrupting Digital Advertising Models and Metrics [J] . Fulgoni Gian M., Lipsman Andrew Journal of advertising research . 2017,第2期

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3. Advertising Regulations in Media Convergence Environment by IT; Focusing on Broadcast and Internet Advertising [J] . Jae-Yung Cho Indian Journal of Science and Technology . 2016,第41期

机译：IT在媒体融合环境中的广告法规;专注于广播和互联网广告
4. Advertising or not Advertising: Representations and Expressions of Advertising Digital Literacy on Social Media [C] . Caroline Marti, Karine Berthelot-Guiet International Conference on Social Computing and Social Media;International Conference on Human-Computer Interaction . 2019

机译：广告与否广告：社交媒体上广告数字素养的表示与表达
5. The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness. [D] . Way, Heather C. 2007

机译：重塑传统电视广告模式：对媒体代理商对数字录像机对电视商业效果的影响的看法和决策过程进行分析。
6. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications [O] . Tim K. Mackey, Raphael E. Cuomo, Bryan A. Liang 2015

机译：数字直接面向消费者的广告的兴起？：比较来自公开数据来源的直接面向消费者的广告支出趋势和全球政策的含义
7. Information Technology and New Media Advertising - The Concept Model of Audience Beliefs and Behavior Toward Digital Advertising [O] . Rizky Kertanegara, Ina Primasari 2017

机译：信息技术和新媒体广告 - 观众信仰与数字广告行为的概念模型

Advertising in a digital media environment (ADME): An interdisciplinary approach to a user-centered advertising model for IDTV

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