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'The Relative Effectiveness of Celebrity Endorsement for Print Advertisement

机译：'明星代言对平面广告的相对效力

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status: published

机译：状态：已发布

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Roozen Irene; Claeys Christel;
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年度 2010
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正文语种 en
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1. Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour [J] . Ashwini K. Awasthi, Sapna Choraria Journal of creative communications . 2015,第2期

机译：明星代言广告的有效性：顾客模仿行为的作用
2. Factors predicting the effectiveness of celebrity endorsement advertisements [J] . David H. Silvera, Benedikte Austad European journal of marketing . 2004,第11a12期

机译：预测明星代言广告效果的因素
3. The Relative Effectiveness Of Endorsers: The Identity Badge of CEOs and Founders Versus the Attractiveness of Celebrities [J] . Agnihotri Arpita, Bhattacharya Saurabh Journal of advertising research . 2019,第3期

机译：代言人的相对效力：CEO和创始人的身份徽章与名人的吸引力
4. The influence of perceived celebrity endorser credibility on urban women's responses to skincare product advertisement [C] . Muda Mazzini, Musa Rosidah, Mohamed Rozita Naina, 2011 IEEE colloquium on humanities, science and engineering research . 2011

机译：知名明星代言人信誉对城市女性对护肤品广告的反应的影响
5. The Effectiveness of Celebrity Endorsement in Luxury Wristwatch Advertisements: Consumers’ Purchase Intention [D] . ?Ratanakitcharoen, Chatchart 2020

机译：名人认可在奢侈品手表广告中的有效性：消费者的购买意向
6. Effectiveness and cost effectiveness of television radio and print advertisements in promoting the New York smokers quitline [O] . Matthew C Farrelly, Altijani Hussin, Ursula E Bauer 2007

机译：电视广播和平面广告在推广纽约烟民戒烟热线方面的有效性和成本效益
7. WHAT IS MORE EFFECTIVE? SINGLE CELEBRITY VERSES MULTIPLE CELEBRITY: A STUDY ON RELATIVE EFFECTIVENESS OF BOTH TYPE OF PRINT ADVERTISEMENTS ON CONSUMERS’ PERCEPTION [O] . ShethBhagyashree H., Sandip Solanki 2015

机译：什么更有效？单一名人经文多个名人：对消费者感知的两种类型的印刷广告相对效果的研究

'The Relative Effectiveness of Celebrity Endorsement for Print Advertisement

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