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Improved Marketing Decision Making in a Customer Churn Prediction Context Using Generalized Additive Models

机译：使用广义加性模型在客户流失预测上下文中改进的营销决策

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status: published

机译：状态：已发布

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作者
Coussement Kristof; Benoit Dries Frederik; Van den Poel Dirk;
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年度 2009
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原文格式 PDF
正文语种 en
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1. Improved marketing decision making in a customer churn prediction context using generalized additive models [J] . Kristof Coussement, Dries F. Benoit, Dirk Van den Poel Expert systems with applications . 2010,第3期

机译：使用广义加性模型在客户流失预测上下文中改进营销决策
2. Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models [J] . Koen W. De Bock, Dirk Van den Poel Expert systems with applications . 2012,第8期

机译：使用基于广义加性模型的集成学习协调客户流失预测中的性能和可解释性
3. Sampling method based on improved C4.5 decision tree and its application in prediction of telecom customer churn [J] . Weibin Deng, Linsen Deng, Jin Liu, International journal of infomation technology and management . 2019,第1期

机译：基于改进C4.5决策树的抽样方法及其在电信客户流失预测中的应用
4. Dynamic User Modeling in the Context of Customer Churn Prediction in Loyalty Program Marketing [C] . Ishani Chakraborty Future Technologies Conference . 2020

机译：忠诚度计划营销中客户潮预测背景下的动态用户建模
5. Predicting Credit Union Customer Churn Behavior Using Decision Trees, Logistic Regression, and Random Forest Models [D] . Barr, Frederick. 2020

机译：使用决策树，逻辑回归和随机林模型预测信用联盟客户流失行为
6. Negative Correlation Learning for Customer Churn Prediction: A Comparison Study [O] . Ali Rodan, Ayham Fayyoumi, Hossam Faris, 2015

机译：客户流失预测的负相关学习：一个比较研究
7. Preventing customers from running away! Exploring generalized additive models for customer churn prediction [O] . Coussement Kristof, Benoit Dries, Van den Poel Dirk 2015

机译：防止客户逃跑！探索客户流失预测的广义附加模型

Improved Marketing Decision Making in a Customer Churn Prediction Context Using Generalized Additive Models

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