BACKGROUND: Industrial complexes and technical culture complexes are significant morphological elements of the city.AIM: This paper focuses on the two European towns and showcases: Bilbao in Spain and Zagreb in Croatia.MATERIAL AND METHODS: The extravagant project of Gehry’s started the reformation of the Bilbao with growth of tourism and profit in general. Beside the urban regeneration, it started the trend of star-architects building their masterpieces one next to another along the river Nervion. This paper focuses on two complexes of technical culture buildings in Zagreb, presenting early conversion versus still unsolved regeneration.RESULTS: Former industrial city of Bilbao is nowadays a symbol of contemporary architecture featured by Guggenheim Museum and designed by Frank Ghery. It featured urban regeneration and numerous other examples of the contemporary architecture. This paper focuses as well on conversion of former wine-storage for mixed-use complex designed by Philippe Starck. The initial idea of the project was to revive the dying neighborhood because of the gentrification caused by the Guggenheim Museum. Zagreb intensive development in recent 150 years is based on industrialization process. After intensive deindustrialization, regeneration of redundant industrial complexes and technical culture buildings is segmented. Although the most prominent regenerations are significant architectural achievements winning the most prominent architectural awards, numerous complexes are awaiting for the conversions. Many of them are left to decay, or were demolished promptly, offering attractive location for new buildings that have been raised. This paper focuses on two complexes of technical culture buildings in Zagreb, presenting early conversion versus still unsolved regeneration. The first one is the avant-garde example of conversion of Tannery building for the Glypthotek of Yugoslav, i.e. Croatian Academy of Science and Art. The other example is Zagreb Fair, which realization since 1955 has initialized urbanization of late modern New Zagreb. Decay of Fair function, led to provisory or designed conversion of pavilions for new purposes, but the integral regeneration still is still missing.CONCLUSION:Urban regeneration should be considered seriously, and lead to transformation to contemporary city of 21st century.
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