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Improving the efficiency of market information analysis systems using GIS, polygon and spatial databases

机译:使用GIS,多边形和空间数据库提高市场信息分析系统的效率

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摘要

An organization's future developments are influenced by its managements' decisions. This can only happen by strengthening research and development strategies. Market monitoring and analyzing systems are designed to provide an organized flow of information to enable and support the marketing activities of an organization. In recent years the development of Market Information Analysis Systems (MIASs) to monitor and control the market has been significantly increased. However, the concept of such systems is not new and has been around for many years. Early systems were paper-based but, with the advancement of computing and information technology these systems have become more electronic and (semi) automated in nature. This paper presents a MIAS for Samsung Company in Iran which uses Geographic Information Systems (GIS), Polygon, and Spatial Databases as a component to improve the efficiency of market information analysis and monitoring systems. It also reviews the technical capabilities of GIS, Polygon, and Spatial Databases and shows how these capabilities align with accepted elements of MIAS.
机译:组织的未来发展受到其管理层决策的影响。这只能通过加强研发战略来实现。市场监控和分析系统旨在提供有组织的信息流,以支持和支持组织的营销活动。近年来,用于监视和控制市场的市场信息分析系统(MIAS)的开发已大大增加。但是,这种系统的概念并不是新概念,已经存在了很多年。早期的系统是基于纸张的,但是随着计算和信息技术的发展,这些系统本质上已经变得更加电子化和(半)自动化。本文介绍了针对伊朗三星公司的MIAS,该MIAS使用地理信息系统(GIS),多边形和空间数据库作为组件来提高市场信息分析和监视系统的效率。它还回顾了GIS,多边形和空间数据库的技术功能,并展示了这些功能如何与MIAS的公认要素保持一致。

著录项

  • 作者

    Izadi O.; Rakib A.;

  • 作者单位
  • 年度 2014
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  • 原文格式 PDF
  • 正文语种 en
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