Women’s and men’s bodies and sexuality can be understood as socially-situated and socially-produced. This means they are affected by, and developed in relation to, patterned sociocultural meanings and representations. We aim here to understand a recently emergent, and potentially gendered, body practice—pubic hair removal—by examining the meanings people ascribe to pubic hair and its removal. Extending the widespread hairless bodily norm for Anglo/Western women, pubic hair removal is an apparently rapidly growing phenomenon. Men, too, are seemingly practicing pubic hair removal in significant numbers, raising the question of to what extent pubic hair removal should be understood as a gendered phenomenon. What we do not yet know is what people’s understandings and perceptions of pubic hair are, and how they make sense of its removal. Using a qualitative survey, the current study asked a series of questions about pubic hair and its removal, both in general and related to men’s and women’s bodies. In total, 67 participants (100% response rate; 50 female; mean age 29, diverse ethnically, predominantly heterosexual) completed the survey. Thematic analysis identified five key themes in the way people made sense of pubic hair and pubic hair removal that are related to choice, privacy, physical attractiveness, sexual impacts, and cleanliness. Meanings around pubic hair and its removal were not consistently gendered, but it was still situated as more of an issue for women. With potential impacts on sexual and psychological wellbeing, sexuality education provides an important venue for discussing, and questioning, normative ideas about pubic hair.
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