EFFECTS OF CORPORATE DIVERSIFICATION ON ITS PERFORMANCE: THE CASE OF CROATIAN NON-LIFE INSURANCE INDUSTRY

摘要

Although a number of authors have tried to investigate different aspects of insurance industry, there is still little research done and evidence on the performance effect of diversification in either life or non-life insurance industry. This is especially true for the Croatian insurance industry. Therefore, the authors of this article find it valuable to investigate the relationship between product diversification and performance. In testing this relationship we employ different methods of financial performance and diversification assessment.