Linguistic is the systematic study of language.Now quality doesn’t always mean the “tangible attribute”of a product or service. It may also be linguistic. Thus,linguistic has applied for product design throughcapturing the voice of Customers. Capturing of the voiceof customers has been done in different way, like QualityFunction Deployment (QFD), Kansei Engineering andKano Model regarding product design. Kano Model hastwo dimensional linguistic approaches, which is morevoice capturing capacity than other methods. Reverseattribute study is important for more reliable productdesign for next actions than other attributes of Kanomodel i.e. attractive, must‐be, one‐dimensional andindifferent. Thus, this paper is exclusively study forreverse attribute. For this purpose, a reverse attributebased linguistic approach, which is run in the computersystem for product design regarding Kano model aspectusing threshold numbers of real consumers opinionsconverted into probability through fuzzy concept as aninput of Monte Carlo Simulation system determiningvirtual customers is described in this paper.
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