A recent trend in organizational selection is the use of web-based job search engines to post current employment opportunities. This study utilized a sample of junior and senior level undergraduate business and psychology students expected to actively be searching for permanent employment within one year. Three different job advertisement/RJP conditions were employed: presentation of standard/general job and company information, a written RJP with general company information, and a video-formatted RJP with general information about the company. Each condition was formatted to resemble those job postings currently in use on the web. Corresponding scales intended to measure the participant’s attraction to the organization, intentions to pursue, and job acceptance decisions were administered after the presentation of each condition. The written RJP condition resulted in higher rates of applicant attraction, intentions to pursue, as well as job acceptance decisions.
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