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Building Sport Brands with Music: The Impact of Sport Brand Music on the Shopping Behaviors of Sport Consumers

机译：用音乐打造体育品牌：体育品牌音乐对体育消费者购物行为的影响

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作者
Ballouli Khalid;
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年度 2011
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原文格式 PDF
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入库时间 2022-08-20 19:41:53

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1. The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey [J] . International Journal of Marketing Studies . 2013,第2期

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2. How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers' brand love? A mediation model of global brand equity [J] . Zhou Fei, Mou Jian, Su Qiulai, Journal of retailing and consumer services . 2020,第May期

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4. Development of Chinese consumers' brand love conceptual structure and scale: With sports shoes brands as an example [C] . Ming Jin, Shenghua Jia 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce . 2011

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5. Managing corporate brand image through sports sponsorship: Impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility. [D] . Kim, Kihan. 2006

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6. The Sound of Success: Investigating Cognitive and Behavioral Effects of Motivational Music in Sports [O] . Paul Elvers, Jochen Steffens -1

机译：成功的声音：研究动机音乐在运动中的认知和行为影响
7. The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey [O] . Fatih Gecti, Hayrettin Zengin 2013

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Building Sport Brands with Music: The Impact of Sport Brand Music on the Shopping Behaviors of Sport Consumers

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