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Residual brand awareness following the termination of a long-term event sponsorship and the appointment of a new sponsor

机译：终止长期活动赞助和任命新赞助商后的品牌残留意识

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Mason Roger B.; Cochetel Fabrice;
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年度 2006
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原文格式 PDF
正文语种 eng
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入库时间 2022-08-20 20:18:53

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1. Residual Brand Awareness Following the Termination of a Long-term Event Sponsorship and the Appointment of a New Sponsor [J] . ROGER B. MASON, FABRICE COCHETEL Journal of marketing communications . 2006,第2期

机译：终止长期活动赞助和任命新赞助商后的残余品牌意识
2. Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness [J] . Long-Chuan Lu, Wen-Pin Chang, Hsiu-Hua Chang Computers in Human Behavior . 2014,第may期

机译：消费者对博主的赞助建议和购买意图的态度：赞助类型，产品类型和品牌知名度的影响
3. Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity [J] . Mariana Guará Rocha?Coelho, Jo?o Guilherme Barbosa de?Amorim, Victor Manoel Cunha de?Almeida BAR - Brazilian Administration Review . 2019,第1期

机译：体育盛会赞助：国际足联声誉和世界杯形象对赞助商品牌资产的影响
4. Which Kind of Sponsor Brand Crisis Most Decreases Sport-Event Brand Evaluation?-The Moderating Effects of Brand Relationship Norms [C] . Bo Hu, Xueling Jiang, Hong Wang International Conference on Management Science and Engineering Management . 2020

机译：哪种赞助商品牌危机最低减少了运动事件品牌评估？ - 品牌关系规范的调节效果
5. Perception of event -sponsor personality congruence, event -sponsor fit, and sponsorship outcomes: An international sports event in Taiwan [D] . Lee, Long-Yuan 2008

机译：对活动赞助人个性的一致性，活动赞助人的适应度和赞助结果的认识：台湾的一项国际体育赛事
6. Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors third party advertising [O] . T Dewhirst, A Hunter 2002

机译：一级方程式和CART赛车的烟草赞助：通过共同赞助者的第三方广告烟草品牌曝光和增强的象征意象
7. EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP [O] . Jun Young Park, Sabrina Oktaria Sihombing 2020

机译：赞助事件常总会对品牌形象，对品牌态度的影响，以及购买意向：体育赞助背景下的实证分析

Residual brand awareness following the termination of a long-term event sponsorship and the appointment of a new sponsor

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