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Strategic Intent and E-Business in SMEs: Enablers and Inhibitors

机译:中小企业的战略意图和电子商务:推动者和抑制者

摘要

Small firms’ use of e-business is limited, and little is known about what drives them to embrace e-business. Using survey data from 354 small and medium-sized enterprises (SMEs) in the UK West Midlands, this paper investigates e-business use and drivers. It first discusses different growth strategies adopted by SMEs and then reviews Internet adoption in SMEs. Drivers and inhibitors of e-business are identified. Three research questions are derived: Does strategic intent drive e-business adoption, and is it a factor of market position or product innovation? Is this consistent across sectors? How is strategic intent and industry adoption influenced by the enablers and inhibitors of e-business adoption? This research demonstrates that strategic intent influences decisions to invest in e-business. Those SMEs remaining in their existing markets are the least likely to invest, primarily due to the Internet not being seen as necessary for growth. Product innovation rather than market penetration drives e-business, and e-business drivers and inhibitors provide insights into this.
机译:小公司对电子商务的使用是有限的,而对于促使他们采用电子商务的原因知之甚少。本文使用来自英国西米德兰兹郡的354家中小企业的调查数据,对电子商务的使用和驱动因素进行了调查。它首先讨论了中小企业采用的不同增长策略,然后回顾了中小企业对互联网的采用。确定电子商务的驱动因素和阻碍因素。得出三个研究问题:战略意图是否会推动电子商务的采用,它是市场地位还是产品创新的因素?这在各个部门是否一致?电子商务采用的推动者和抑制者如何影响战略意图和行业采用?这项研究表明,战略意图会影响对电子商务投资的决策。保留在现有市场中的那些中小型企业投资的可能性最小,这主要是由于人们认为互联网不是增长所必需的。产品创新而不是市场渗透力推动了电子商务,而电子商务的推动者和阻碍者对此提供了见识。

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