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Social media marketing activities and brand loyalty in the telecommunication industry: The mediating role of brand affect.

机译：社会媒体营销活动和电信业品牌忠诚度：品牌影响的调解作用。

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Tamer Sharawneh;
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年度 2020
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Social media marketing activities and brand loyalty in the telecommunication industry: The mediating role of brand affect.

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