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The impact of product based reward promotions: Which sales strategies are more effective for retail companies, price discounts or point incentives?

机译：基于产品的奖励促销的影响：哪种销售策略对零售公司来说更有效，价格折扣或点激励措施？

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Hiromichi Nakagawa; Takahiro Hoshino;
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2. An Empirical Study on Financial Products Offered by Indian Retail Banks to Assess the Relationship Between Sale Promotions, Time to Reward Receipt, and Customer Preference [J] . VIKAS GAUTAM Journal Relationship Marketing . 2012,第4期

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3. The Impact of Price-Based and New Product Promotions on Fast Food Restaurant Sales and Stock Prices [J] . Kimberly Mathe-Soulek, Matt Krawczyk, Robert J. Harrington, Journal of Food Products Marketing . 2016,第1a4期

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5. A study on the impact of sales promotion on brand choice a study of sales promotion schemes of selected household products with special reference to Gujarat State. [D] . Dubey, Jayashree. 2006

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6. Can you refuse these discounts? An evaluation of the use and price discount impact of price-related promotions among US adult smokers by cigarette manufacturers [O] . Ralph S Caraballo, Xu Wang, Xin Xu 2014

机译：您可以拒绝这些折扣吗？香烟制造商对美国成年吸烟者中与价格有关的促销活动的使用和价格折扣影响的评估
7. Sales Promotion and Cooperative Retail Pricing Strategies [O] . Timothy Richards, Paul Patterson 2005

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The impact of product based reward promotions: Which sales strategies are more effective for retail companies, price discounts or point incentives?

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