Software startuppers took the media s paycheck Media’s fightback happens through startup culture and abstraction shifts

摘要

The collapse of old print media and journalism happened when the Internet,its solutions, services and communities became mature and mobile devicesreached the market. The reader abandoned printed dailies for free and mobileaccess to information. The business of core industries of the early Internetand mobile communication, the mobile network manufacturers and operators arealso in stagnation and decline. Therefore these industries may have similarinterests to improve or even restructure their own businesses as well as toestablish totally new business models by going into media and journalism. This paper analyses, first, the production flows and business models of theold and present media species. Second, it analyses the current marketpositioning of the network manufacturers and operators. Third, the papersuggests two avenues for media and journalism and the network manufacturers andoperators, the Trio, to join their forces to update journalism and make allthree stagnating industries great again. Last, we propose further research,development and discussion on the topic and envision possible futures forjournalism, if the three would engage in cooperation. We see that thediscussion should consist of ethical, societal and philosophical subjectsbecause the development of the Internet solutions are based on 'technologyfirst' actions. We find and outline a tremendous opportunity to create a new industry withnew actors through combining the interests of the network manufacturers,network operators and journalism in a systemic solution through a strategicalliance and collaboration Fig. 1. Software startuppers with their applicationsand communities will be the drivers for this abstraction shift in media andjournalism.