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The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia

机译：电子话语的作用和信息搜索在新电子商务战略推广中：印度尼西亚在线集团购买的情况

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Achmad Nizar Hidayanto; Mutia Ovirza; Pinkie Anggia; Nur Fitriah Ayuning Budi; Kongkiti Phusavat;
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年度 2017
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1. Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility [J] . Wen-Hai Chih, Kai-Yu Wang, Li-Chun Hsu, CyberPsychology & Behavior . 2013,第9期

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2. The Impact of Electronic Word-of-Mouth on Online Impulse Buying Behavior: The Moderating role of Big 5 Personality Traits [J] . Mudassir Husnain, Imran Qureshi, Waheed Akhtar Journal of Accounting & Marketing . 2016,第4期

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3. The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth [J] . Phuong Viet Le-Hoang Independent Journal of Management & Production . 2020,第7期

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4. The Role of Electronic Word-of-Mouth on Stakeholders' Perceptions: Can Online Opinion Impact Managers' Futures? [C] . Utku Pamuksuz, Sung Won Kim, Ramanath Subramanyam Americas conference on information systems . 2015

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5. The relationship between motives to read electronic word of mouth (eWOM) and online buying and communication behavior [D] . Kim, Eun Kyoo 2007

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6. To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China [O] . Xuwen Gao, Xinjie Shi, Hongdong Guo, 2020

机译：在线购买或不购买食物：Covid-19流行对中国电子商务的影响
7. The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth [O] . Phuong Viet Le-Hoang 2020

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The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia

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