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The Effect of Consumer’s Brand Identification about Luxury Fashion Brand on Brand Attachment: The Moderating Effect of Self-Monitoring and Social Self-Esteem

机译：消费者品牌鉴定对品牌依恋的奢侈品时尚品牌的影响：自我监测与社会自尊的调节效果

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Soo Jin Kim; Eun Hah Wee;
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1. Luxury brand desirability and fashion equity: The joint moderating effect on consumers' commitment toward luxury brands [J] . Pham Melanie, Valette-Florence Pierre, Vigneron Franck Psychology & marketing . 2018,第12期

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2. The Research of Status’s Influence on Consumers’ Self-Brand Connection with Luxury Brands: Moderating Role of Self-Esteem and Vanity* [J] . Sheng-Hong Ye, Xiao-Ting Liu, Sheng-Yu Shi Open Journal of Business and Management . 2015,第1期

机译：身份对消费者与奢侈品牌的自我品牌联系的影响研究：自尊和虚荣心的调节作用*
3. CORPORATE BRANDING, EMOTIONAL ATTACHMENT AND BRAND LOYALTY: THE CASE OF LUXURY FASHION BRANDING [J] . Syed Qammar ul Hassan, Dr. Muhammad Ilyas, Dr. Chaudhary Abdul Rehman Arabian Journal of Business and Management Review . 2016,第2期

机译：企业品牌，情感依恋和品牌忠诚度：奢侈品时尚品牌的案例
4. Community Based Social Media Fashion Branding: Do Fashion Brands Heritage and Prestige Affect Consumers' Brand Loyalty Intention? [C] . Gemma Nesi, Riccardo Rialti, Lamberto Zollo, International conference on business models and ICT technologies for the fashion supply chain . 2019

机译：社区社区的社交媒体时尚品牌：做时尚品牌的遗产和声望会影响消费者的品牌忠诚意图吗？
5. Luxury Fashion Brands: How Brand Personality, Mediated by Perceived Brand Luxury, and Moderated by Brand Experience, Contributes to Brand Equity [D] . Jia, Han. 2017

机译：奢侈时尚品牌：如何繁体人格，被感知品牌奢侈品的人格，并受品牌体验的主持，有助于品牌股权
6. How brand attitude brand quality and brand value affect Thai canned tuna consumer brand loyalty [O] . Pichit Chuenban, Puris Sornsaruht, Paitoon Pimdee 2021

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7. The Joint Effect of Self-Monitoring and Self-Ideal Discrepancy on Consumer Attitude toward Luxury Fashion Brands [O] . Park, Minjung, Kim, Hye-Young 2016

机译：自我监控和自我理想差异对消费者对奢侈品品牌的态度的共同影响

The Effect of Consumer’s Brand Identification about Luxury Fashion Brand on Brand Attachment: The Moderating Effect of Self-Monitoring and Social Self-Esteem

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