The main focus of the paper is the corporate performance measurement. At present, it is necessary to monitor this corporate performance and mostly try to improve it, because it could be very crucial competitive advantage in the market. The article provides an overview of key performance indicators (KPIs) in the companies. Based on the theoretical data there are applied statistical methods, which should be achieved of main aim of the paper. The main aim of the paper is to describe which groups of Key Performance Indicators are connected with corporate performance system of measurement in the area of Information and Communication Activities. To support this approach theoretical information from the area of Key Performance Indicators connected with data from primary research were used, focused on the performance evaluation of enterprises.Successful companies are aware of the need for long-term strategic development, which is based on teamwork, respect of external environment and all subjects, which influence the business activities of the company directly or indirectly. It can be more effective to conceptualize relationship complete than limit to only consumer market and customer relations. Marketing moves more and more away from individual transaction orientation and rather focus on value creating relations, where the objective is to provide long- term stakeholder value. Day after day the company gets in touch with different groups of stakeholders, that influence the corporate development and it can not to access to these interest groups individually for reason of corporate limits. It is therefore necessary to define homogenous stakeholders groups, which are differ from each other in terms of their impact on business management. The authors of article put the question, which classification is the most statistical explaining the difference of stakeholders in term of evaluation their impact on business management. It was made cluster analysis for data mining including its graphic presentation through dendogram by statistical software IBM SPSS Statistics 20 to obtain relevant answer.
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机译:本文的主要重点是企业绩效测量。目前,有必要监测该公司绩效,主要是努力改进它,因为它可能是市场上非常重要的竞争优势。本文概述了公司的关键绩效指标(KPI)。基于理论数据,有应用统计方法,应该实现纸张的主要目的。本文的主要目的是描述信息和通信活动领域的企业绩效体系与企业绩效系统相关联的主要目标。为了支持这种方法,从主要研究中与数据相关的关键绩效指标领域的理论信息,专注于企业的绩效评估。精心的公司意识到需要长期战略性发展,这是基于团队合作的,尊重外部环境和所有科目,它直接或间接影响公司的业务活动。概念化关系比仅限于消费者市场和客户关系的限制更有效。营销越来越远离个人交易方向,而相当关注价值创造关系,目标是提供长期利益相关者价值。日复一日,公司与不同的利益攸关方取得联系,影响企业发展,由于公司限制,它无法单独访问这些利益集团。因此,有必要定义同质利益相关者群体,这些群体在对业务管理的影响方面彼此不同。文章的作者提出了这个问题,该分类是最统计的解释利益相关者在评估其对业务管理的影响方面的差异。它是通过统计软件IBM SPSS统计信息20通过Dendogram进行数据挖掘的集群分析,包括通过Dencegogratogography IBM SPSS统计信息20获取相关答案。
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