Abstract This paper firstly analyzes the basic principle of generating fractal art graphics and the artistic features of graphics and then uses scientific visualization method to innovate and improve the theoretical model used in this paper. The generation principle and graphic characteristics of fractal graphics of complex dynamic system and L-system are mainly analyzed, and two kinds of art graphics—flower art graphics and geometric art graphics—have been developed. On this basis, the generated artistic figures are designed for the second time and then applied to the design of clothing patterns. By using MATLAB programming software to generate art graphics conforming to a specific style, combined with image processing software Photoshop to process and redesign the generated graphics, these art graphics can assist the design of clothing printing patterns and make patterns applicable for clothing fabrics. Finally, the fractal pattern theory is applied to silk scarves design and clothing fabric design through digital printing technology, which can fully reflect the practicability and superiority of clothing pattern design based on the fractal theory. Based on the experimental result, it shows that it is completely feasible to design clothing fabric printing patterns based on fractal theory, and the unusual artistic patterns designed have very considerable practical value. In addition, this method encourages creativity in the garment pattern design process and accelerates new design generation.
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