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The Integration and Development of Online New Media Marketing and Traditional Marketing

机译：在线新媒体营销与传统营销的整合与发展

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Zhian Zhu; Gongqian Liang;
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年度 2018
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专利

1. Marketing budget allocation and marketing benefits of traditional media, online advertising, and electronic word-of-mouth [J] . Yun Kuei Huang African Journal of Business Management . 2012,第33期

机译：传统媒体，在线广告和电子口碑的营销预算分配和营销收益
2. Marketing budget allocation and marketing benefits of traditional media, online advertising, and electronic word-of-mouth [J] . Yun Kuei Huang African Journal of Business Management . 2012,第33期

机译：传统媒体，在线广告和电子口碑的营销预算分配和营销收益
3. Marketing mix through the integration of new and traditional media: a review of recent literature [J] . Nor Azura Adzharuddin Interational Journal of Social Ent . 2013,第1期

机译：通过整合新媒体和传统媒体实现营销组合：近期文献回顾
4. The Integration and Development of Online New Media Marketing and Traditional Marketing [C] . Zhian Zhu, Gongqian Liang International Conference on Sports, Arts, Education and Management Engineering . 2018

机译：在线新媒体营销与传统营销的整合与发展
5. Main Street 2.0: A Guide to Online and Social Media Marketing For Small Business Through The Use of Online Analytics and Content Marketing Strategies. [D] . Cleary, Peter J. 2013

机译：Main Street 2.0：通过使用在线分析和内容营销策略为小型企业提供的在线和社交媒体营销指南。
6. Assessing tobacco marketing receptivity among youth: integrating point of sale marketing cigarette package branding and branded merchandise [O] . Sandra Braun, Christy Kollath-Cattano, Inti Barrientos, -1

机译：评估青少年对烟草营销的接受程度：整合销售点营销香烟包装品牌和品牌商品
7. Integrating social media with traditional PR/marketing, especially in non-profit public relations [O] . Watson Tom 2009

机译：将社交媒体与传统的PR /市场营销相结合，尤其是在非营利性公共关系中

The Integration and Development of Online New Media Marketing and Traditional Marketing

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