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Attitude towards Mobile Advertising and Mobile Web Information Acquisition Behaviour: Perspectives from the Advertising Value, Credibility and Self-efficacy

机译：对移动广告和移动网络信息采集行为的态度：广告价值，可信度和自我效能的观点

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Ling Qin; Hong Yan;
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年度 2017
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2. Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions [J] . YAKOV BART, ANDREW T. STEPHEN, MIKLOS SARVARY Journal of marketing research . 2014,第3期

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3. A comparative study on attitudes towards SMS advertising and mobile application advertising [J] . Aydin Gokhan, Karamehmet Bilge International Journal of Mobile Communications . 2017,第5期

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4. Attitude towards Mobile Advertising and Mobile Web Information Acquisition Behaviour: Perspectives from the Advertising Value, Credibility and Self-efficacy [C] . Ling Qin, Hong Yan International Conference on Management, Education and Social Science . 2017

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5. Generation Y attitudes toward mobile advertising: Impacts of modality and culture. [D] . Koo, Wanmo. 2010

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6. Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective [O] . Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Araceli Galiano-Coronil, 2020

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7. Attitudes Toward Mobile Advertising:udA Study Of Mobile Web Display AndudMobile App Display Advertising [O] . Tri Dinh Le Tri Dinh Le, Ho Nguyen Bao Tran 2014

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Attitude towards Mobile Advertising and Mobile Web Information Acquisition Behaviour: Perspectives from the Advertising Value, Credibility and Self-efficacy

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