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Gender role stereotypes in advertising : a test of the match-up hypothesis on advertising effectiveness.

机译：广告中的性别角色刻板印象：对广告效果的竞争假设的考验。

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Sara Picklesimer;
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1. Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness [J] . Martin Eisend, Julia Plagemann, Julia Sollwedel The Journal of Advertising . 2014,第3期

机译：广告中的性别角色和幽默：幽默和不幽默的广告中刻板印象的发生及其对广告效果的影响
2. Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising How Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about Brands [J] . Liljedal Karina T., Berg Hanna, Dahlen Micael Journal of advertising research . 2020,第2期

机译：非称职的职业性别性别角色描绘在广告中的影响如何显示男性刻板作业作用的妇女发出关于品牌的积极信号
3. What Matters More - Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness [J] . Zawisza M., Cinnirella M. Journal of applied social psychology . 2010,第7期

机译：更重要的是-打破传统或刻板印象的内容？嫉妒和家长式的性别刻板印象与广告效果
4. Gender Stereotypes and Learning Patterns in Television Advertising [C] . Safta G International Conference LUMEN . 2014

机译：电视广告中的性别刻板和学习模式
5. Developing a stereotype index of gender role stereotypes in television advertising. [D] . Kim, Kwangok. 2005

机译：开发电视广告中性别角色定型观念的定型指数。
6. Gender-Role Portrayals in Television Advertising Across the Globe [O] . Jörg Matthes, Michael Prieler, Karoline Adam -1

机译：全球电视广告中的性别角色刻画
7. How consumers' values influence responses to male and female gender role stereotyping in advertising [O] . Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker, 2017

机译：消费者的价值观如何影响对广告中的男性和女性性别角色陈规定型观念的影响

Gender role stereotypes in advertising : a test of the match-up hypothesis on advertising effectiveness.

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