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The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

机译：产品创新在营销表现中调解市场定位的作用

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Gusti Agung Ayu Widyaningsih; Ni Nyoman Kerti Yasa; I Gusti Ayu Ketut Giantari; I G A Dewi Adnyani;
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年度 2018
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1. In Search of Innovation and Customer-related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions [J] . Liem Viet Ngo, Aron OCass Journal of product innovation management . 2012,第5期

机译：寻找创新和与客户相关的绩效优势：市场导向，营销能力和创新能力互动的作用
2. Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage [J] . Shampy Kamboj, Zillur Rahman Management research review . 2017,第6期

机译：市场定位，营销能力和可持续创新：可持续消费和竞争优势的中介作用
3. Market orientation, learning orientation and business performance: The mediating role of innovation [J] . Mahmoud Abdulai Mahmoud, Charles Blankson, Nana Owusu-Frimpong, The International Journal of Bank Marketing . 2016,第5期

机译：市场导向，学习导向和业务绩效：创新的中介作用
4. The Role of Product Innovation in Mediating Market Orientation with Marketing Performance [C] . Gusti Agung Ayu Widyaningsih, I. Gusti Ayu Ketut Giantari, Ni Nyoman Kerti Yasa, Economics and Business International Conference . 2018

机译：产品创新在营销表现中调解市场定位的作用
5. Marketing creativity in new product development: The role of market orientation, technology orientation, and interfunctional coordination. [D] . Derozier, Caroline. 2003

机译：新产品开发中的营销创造力：市场导向，技术导向和功能协调的作用。
6. Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship [O] . Anni Zhao, Xinhua Bi, Lei Han 2021

机译：重新审查新产品悖论：创新的肢体介绍如何调解市场导向和新产品开发绩效关系
7. The Link between Innovation, Market Orientation and Performance; and the Mediating Role of Innovation: A Study of Telecommunication Companies in Ghana [O] . Jennifer Lartey, Xiangrui Meng, Xiangqian Wang, 2020

机译：创新，市场导向和性能之间的联系;和创新的中介作用：加纳电信公司的研究

The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

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