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Analysis of viewer's perceived information from television commercial by use of eye tracking data combined with auditory information.

机译：通过使用眼睛跟踪数据与听觉信息相结合的观众从电视广播信息分析。

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Hirotata AOKI; Kenji ITOH;
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2. Effects of TV Commercials on Social and Cultural Norms: An Analysis of Viewer’s Perceptions [J] . Shafayat Ali Malik, Sidra Shehzadi New Media and Mass Communication . 2017,第9期

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3. Analysis of TV viewer habits sorts commercial bargains from lemons [J] . Laura Sanders Science news . 2009,第5期

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4. Eye tracking analysis of consumer's attention to the product message of web advertisements and TV commercials [C] . Masao Okano, Masami Asakawa International Conference on Cyber and IT Service Management . 2017

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5. An audience reception analysis field study: Exploring second and later generation Latino viewers' perceived realism appraisals of Latino fictional television characters in English language television programs [D] . Butcher, Erica 2009

机译：观众接受分析实地研究：探索第二代及以后的拉丁裔观众对英语电视节目中拉丁裔虚构电视人物的真实感评价
6. Eye-Tracking Evidence that Happy Faces Impair Verbal Message Comprehension: The Case of Health Warnings in Direct-to-Consumer Pharmaceutical Television Commercials [O] . Cristel Antonia Russell, John L. Swasy, Dale Wesley Russell, -1

机译：令人高兴的面孔削弱言语信息理解能力的眼动证据：直接面向消费者的制药电视广告中的健康警告案例
7. Analysis method of television commercials viewing processes based on viewers' intentions estimated by eye movement data [O] . Hirotaka AOKI, Kenji ITOH 2004

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Analysis of viewer's perceived information from television commercial by use of eye tracking data combined with auditory information.

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