Objective The new media has promoted the presentation of three-dimensional dynamic Chinese character images on the screen, with temporal and spacial, virtual and interactive characteristics. Therefore, this article aims to study the influence of new media art on the graphic structure and the communication ways of Chinese characters. Method Through the Exploration of the graphic structure of Chinese character and screen, visual representations of the character image and communication ways of the image, this article makes it clear that the character image supported by the new media technology is expanded from two-dimensional to three-dimensional mode, from static to dynamic state. Conclusions There appears more and more three-dimensional character image design which is presented with the new media. For example, animation and hypertext technology add the concept of motion to Chinese character, which means characters are designed in a dynamic way, getting rid of the traditional static subtitle presentation and bringing character design unprecedented opportunities and challenges.
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