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Research on the Influencing Mechanism of Vlog Content Marketing on Consumer’s Brand Identity and Purchase Intention

机译：VLOG内容营销对消费者品牌标识和购买意向影响的研究

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Ximing Li; Jiaxin Zheng;
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年度 2021
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4. Research on the Influence of Content Features of Short Video Marketing on Consumer purchase intentions [C] . Yani Xiao, Lan Wang, Ping Wang International Conference on Modern Management, Education Technology, and Social Science . 2019

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5. Predicting consumers' cause-brand alliance attitude and purchase intention: The influence of cause involvement, message source, perceived motivations, and cause-brand fit. [D] . Harben, Beth. 2009

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7. THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE [O] . 2020

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Research on the Influencing Mechanism of Vlog Content Marketing on Consumer’s Brand Identity and Purchase Intention

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