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Information Technology and New Media Advertising - The Concept Model of Audience Beliefs and Behavior Toward Digital Advertising

机译：信息技术和新媒体广告 - 观众信仰与数字广告行为的概念模型

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Rizky Kertanegara; Ina Primasari;
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1. Young Adolescents and Advertising on Social Network Games: A Structural Equation Model of Perceived Parental Media Mediation, Advertising Literacy, and Behavioral Intention [J] . Vanwesenbeeck Ini, Walrave Michel, Ponnet Koen The Journal of Advertising . 2016,第2期

机译：青少年和社交网络游戏上的广告：感知的父母媒体调解，广告素养和行为意图的结构方程模型
2. The Downside of Digital Word of Mouth And the Pursuit of Media Quality: How Social Sharing Is Disrupting Digital Advertising Models and Metrics [J] . Fulgoni Gian M., Lipsman Andrew Journal of advertising research . 2017,第2期

机译：数字口碑的缺点和对媒体质量的追求：社交共享如何扰乱数字广告模型和指标
3. A Model for Delivering Branding Value Through High-Impact Digital Advertising: How High-Impact Digital Media Created A Stronger Connection to Kellogg's Special K~® [J] . SHAWN D. BARON, CARYN BROUWER, AMAYA GARBAYO Journal of advertising research . 2014,第3期

机译：通过高影响力的数字广告传递品牌价值的模型：高影响力的数字媒体如何与Kellogg的Special K〜®建立更牢固的联系
4. Advertising Marketing Communication Strategy under the Background of Media Convergence-Based on the Generation after 80s Advertising of Audience Behavior Changes [C] . Ye Bingqing CSISE 2011;Conference on computer science, intelligent system and environment . 2012

机译：媒体融合背景下的广告营销传播策略-基于80后受众行为变化的广告
5. The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness. [D] . Way, Heather C. 2007

机译：重塑传统电视广告模式：对媒体代理商对数字录像机对电视商业效果的影响的看法和决策过程进行分析。
6. Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model [O] . Jie Zhao, Jianfei Wang 2020

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7. The use of digital technology in commercial advertising and its impact on Baghdad audience / field study [O] . 2020

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Information Technology and New Media Advertising - The Concept Model of Audience Beliefs and Behavior Toward Digital Advertising

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