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Reputation system for an e-commerce system using fuzzy logic

机译:使用模糊逻辑的电子商务系统信誉系统

摘要

E-commerce system is one of the most rapid-growing systems online. E-commerce system is the medium for buying and selling goods on the internet.However,on internet all the online users cannot recognize each other the way they do in real life.In E-commerce system where transaction is made and money is involved,the reliability of a seller holds a substantial amount of importance.Hence,there are many trust and reputation systems are introduced for e-commerce system. However,many of the existing systems are based on the simple calculation which is vulnerable to user manipulations. This may increase the chances of dishonest rating and reduce the reliability of the reputation system. This project aims to overcome this problem by applying fuzzy logic in the reputation system.By using fuzzy logic to compute a weight based on the user‘s information, each rating is multiplied with different weight.This can increase the difficulty of manipulation by dishonest users and increase the reliability of the system.The result of applying fuzzy logic shows that it can indeed prevent certain scenarios of dishonest manipulation in user rating.
机译:电子商务系统是在线上发展最快的系统之一。电子商务系统是在Internet上买卖商品的媒介。但是,在Internet上,所有在线用户都无法像他们在现实生活中那样相互认识。在进行交易并涉及金钱的电子商务系统中,因此,对于电子商务系统,引入了许多信任和信誉系统。然而,许多现有系统是基于简单的计算,容易受到用户操纵。这可能会增加不诚实评级的机会,并降低信誉系统的可靠性。该项目旨在通过在信誉系统中应用模糊逻辑来解决此问题。通过使用模糊逻辑根据用户的信息计算权重,每个等级都会乘以不同的权重,这会增加不诚实用户的操纵难度应用模糊逻辑的结果表明,它确实可以防止某些用户评分不诚实的情况。

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    Zeon Poee Liang;

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  • 年度 2012
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