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Uses and Functions of Teaser Campaigns in Advertising and Promotion: A Content Analysis of Newspaper and Television Advertisements in India

机译：Teaser广告和促销活动的使用和函数：印度报纸和电视广告的内容分析

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Kulveen Trehan G.S. Maan;
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Uses and Functions of Teaser Campaigns in Advertising and Promotion: A Content Analysis of Newspaper and Television Advertisements in India

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